How to Properly Market Lakeside Property for Rent in Niagara Falls, ON
Knowing how to effectively market your lakefront home for rent is going to be essential in setting your property apart from the rest. Maybe your property has all the best perks: great location, plenty of rooms to accommodate families of all sizes and scenic lakefront views. Without a strategic marketing plan, your prime real estate might be left off the map.
In this article, we will uncover some great marketing tips for your lakeside property in Niagara Falls, Ontario, to put it on prospective renter’s radars.
Pick a Target Audience
Knowing what audience you want to target is going to be the foundation of a successful marketing strategy. Why is this step critical? Defining a target audience will allow you to align your property with the desires and needs of prospective renters, making your marketing more impactful. Different traveler personas have distinct preferences, from single business travelers looking for ideal workspaces to large families seeking space and comfort.
Provide Great Information
Because we live in a technology-driven world, we have access to all kinds of information, and this is where the majority of people will look for a rental. People will research all available options, so it is important to add as much information as possible about your property. When it comes to marketing a prospective vacation lake rental, take a few minutes and put a list together of all the things that people can do in the area during colder months. For example, if bird watching in your area is popular, provide a detailed list of local birds you can see. Other amenities you can list include boat rentals, marinas, and fishing guides.
List Your Rental in As Many Places as Possible
There are plenty of websites for rentals to be listed on, and to maximize your exposure, you should make sure you are listed on all of them. Whether it is a niche rental website for lake homes only or a general site, create a fully detailed description of your property and provide professional-grade photographs. Some websites might charge for advertising, but many will only take a percentage off the back end of a rental, so you pay if the website provides a renter.
Stay Active on Social Media
The power of Facebook and different social media platforms should be put to good use. Social media networks focus on images, like Pinterest or Instagram. Spend a couple of minutes each day and post images of your property and follow people who may be interested in what you are offering. Leave a link to your rental website or your contact information so people can easily get in touch if they are interested. Facebook is a great place to post and tag your photos, as your post can be shared with a broad network of people who are interested in what you are selling.
Encourage Feedback and/or Reviews
Follow up with your customers after every stay and find out about their personal experiences. If they had a great experience, you can request that they provide a review of their time in your lake home on the website they found it on. If they give you a 5-star rating, make sure to send them a thank you card or a small token of appreciation like a gift card. If they had a negative experience, hopefully, they will have reached out to you during their stay and provided you with the opportunity to remedy the situation. If not, offer an apology and let them know that you will be fixing whatever they experienced immediately and follow through.
Pass a Buck
Your area may have a real estate agency that can handle the entire process for you, but it will come at a cost. This might be an ideal option for you if you don’t have the time or feel like dealing with the headache of marketing, renting, cleaning, or maintaining the property.
Bottom Line
These are just a handful of methods you can use when marketing your lakefront property and keeping it rented year-round. From knowing your target audience and understanding how you can effectively put your property on their radar to posting on social media and encouraging feedback, your lakefront home is sure to be rented in no time! Trust the real estate professionals at Hendricks Team Realty to guide you in finding and settling down in the home of your dreams in the many beautiful waterfront neighborhoods that make up Niagara Falls, ON, today.